Ms Alice Ong
The Health Promotion Board (HPB) was established in 2001 as the driver
for national health promotion and disease prevention in Singapore. HPB’s
efforts in healthy lifestyle promotion and disease prevention have made
a significant impact on Singapore’s health landscape over the years.
Alice is the Director of the Preventive Health Programmes and Rewards
Division in Health Promotion Board (HPB) where she leads the Division to
develop, drive and execute strategies and programmes related to mental
health public education and substance abuse (tobacco use and vaping) prevention
for the population. Also under her purview, the Rewards department oversees
HPB’s rewards ecosystem, rewards policy, governance, design and operations.
Prior to her current role, Alice has led teams and projects across HPB
in various domains and functions over a span of 15 years. She was responsible
for planning, developing and executing population-level programmes that
help Singapore residents incorporate holistic health across key health
domains on the Healthy 365 mobile app, including the National Steps ChallengeTM,
a nation-wide physical activity initiative. Leveraging behavioural science
and insights, Alice has designed the gamification of various programmes,
incorporating incentives and nudges to reward participants for taking small
actions and making consistent changes to achieve a healthy lifestyle.
Panel Discussion Title: Is Digitalisation in Mental Health an Enabler
or a Detriment?
Date: 17 July 2025, Thursday
Time: 9:00 AM